Analytics Department

Winick Analytics is continually building and curating relevant databases in order to ensure that our clients are informed with the most powerful knowledge of the marketplace. And we continue to strive for more. Using our library of data, we are able to give the most insightful portrait of hyperlocal socio-economic climate, tailored to a landlord’s or retailer’s individual needs. We use these portraits to compare locations across the city, parsing out the unique advantages and challenges of each location. In landlord representation, this assists the brokerage team in marketing the property with detailed reporting of their site’s locational advantages. In tenant representation, this customized analysis identifies the geographic characteristics of potential sites that will be the best fit for a retailer to occupy and flourish.

Business Intelligence

Winick Analytics is more than just maps - it is business intelligence through location optimization. We work with a retail businesses to identify their unique “economic denominator” - that is, the key performance indicator most critical to the viability of the enterprise (i.e. profit per customer transaction). Using the retailer’s historical performance data, we run descriptive and predictive regression models to identify and analyze correlation between the performance data and our expansive database of local demographic data. Winick Analytics works in dual fashion to not only provide insight into the locational drivers of business performance but also by using these drivers in order to advise for future expansions.