USING DATA TO DRIVE EMPIRICALLY-BASED REAL ESTATE STRATEGY.
80 percent of all data contains reference to geography. As a result, success in the retail marketplace today requires data-driven solutions that redefine the traditional role of commercial brokerage. The most effective retail brokerage involves more than facilitating leases, but also requires brokers to provide comprehensive business advisory and consulting services to landlords and tenants alike. Winick Analytics provides our clients with customized analytics products that enrich business data with geographic context, help visualize local market trends and patterns, and leverage location intelligence in everyday decision-making
Winick Analytics is continually building and curating relevant databases in order to ensure that our clients are informed with the most powerful knowledge of the marketplace. And we continue to strive for more. Using our library of data, we are able to give the most insightful portrait of hyperlocal socio-economic climate, tailored to a landlord’s or retailer’s individual needs. We use these portraits to compare locations across the city, parsing out the unique advantages and challenges of each location. In landlord representation, this assists the brokerage team in marketing the property with detailed reporting of their site’s locational advantages. In tenant representation, this customized analysis identifies the geographic characteristics of potential sites that will be the best fit for a retailer to occupy and flourish.